godin seth purple cow transform your business by being remarkable
Godin Seth Purple Cow. Transform Your Business by Being Remarkable
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
3337 Р.
Godin Seth Practice. Shipping creative work
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
5307 Р.
Godin S. This is Marketing. You Cant Be Seen Until You Learn To See
A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work youre proud of, whether youre a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how its presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who its for, but who its not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. "This Is Marketing is a very accessible way into Godins thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times If you enjoyed reading this, check out Seth Godins Purple Cow, a true business classic.
1138 Р.
Godin S. This is Marketing. You Cant Be Seen Until You Learn To See
A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work youre proud of, whether youre a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how its presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who its for, but who its not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. "This Is Marketing is a very accessible way into Godins thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times If you enjoyed reading this, check out Seth Godins Purple Cow, a true business classic.
1138 Р.
Godin S. This Is Marketing: You Cant Be Seen Until You Learn to See
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
1708 Р.
Godin S. This Is Marketing: You Cant Be Seen Until You Learn to See
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
1708 Р.
Godin Seth This is Marketing. You Can't be Seen Until You Learn to See
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
6161 Р.
Kaufman J. The Personal MBA: A World-Class Business Education in a Single Volume
This revised and expanded edition of the bestselling book gives you everything you need to transform your business, your career or your working life forever. .
1446 Р.
Kaufman J. The Personal MBA: A World-Class Business Education in a Single Volume
This revised and expanded edition of the bestselling book gives you everything you need to transform your business, your career or your working life forever. .
1446 Р.
Fried Jason, Heinemeier Hansson David ReWork
From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few years ago is now simple. That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space - you don't need them. The key is stripping everything back to the bare minimum and basics and then rebuilding; keeping everything simple and under control. You'll learn how to begin, why you need less than you think, when to launch, how to promote and whom (and when) to hire. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work. Perfect for readers of Tim Ferriss's The 4 Hour Work Week, Seth Godin's Purple Cow and Chris Anderson's The Long Tail.
4862 Р.
Harvey S. Kaizen
This beautiful, simple book suggests tiny changes we can make to improve all areas of life, from friendships to a cluttered flat. Marianne Power, author of Help Me! A gorgeously illustrated introduction to the Japanese method of Kaizen - meaning change good - showing you how to make small, step-by-step changes to transform your life. From Marie Kondo to Hygge to Ikigai, in recent years, philosophies to help people live better lives have taken the world by storm. Kaizen will change your habits for good. This beautifully colour illustrated and photographed book offers a way to build good habits and remove bad ones, without being too hard on yourself along the way. The focus is on having patience, shaping solutions for yourself rather than following others and not giving up when things arent working. Rather than being critical of your faults, the emphasis is on mindful, positive change. Well-known in the business and sports worlds as a method for mapping incremental goals, Kaizen is also a wonderful tool for slowly improving aspects of your life, without feeling daunted or overwhelmed by the challenge. Kaizen by Sarah Harvey brings you a personalized and flexible approach to change that you can apply to any area of your life (whether it is health, relationships, money, career, habits, new hobbies or general wellbeing). You can adapt it to suit working style, preferences and personality. Every persons experience of Kaizen will be different, which is what makes it such an effective tool for positive change.
2021 Р.
Harvey S. Kaizen
This beautiful, simple book suggests tiny changes we can make to improve all areas of life, from friendships to a cluttered flat. Marianne Power, author of Help Me! A gorgeously illustrated introduction to the Japanese method of Kaizen - meaning change good - showing you how to make small, step-by-step changes to transform your life. From Marie Kondo to Hygge to Ikigai, in recent years, philosophies to help people live better lives have taken the world by storm. Kaizen will change your habits for good. This beautifully colour illustrated and photographed book offers a way to build good habits and remove bad ones, without being too hard on yourself along the way. The focus is on having patience, shaping solutions for yourself rather than following others and not giving up when things arent working. Rather than being critical of your faults, the emphasis is on mindful, positive change. Well-known in the business and sports worlds as a method for mapping incremental goals, Kaizen is also a wonderful tool for slowly improving aspects of your life, without feeling daunted or overwhelmed by the challenge. Kaizen by Sarah Harvey brings you a personalized and flexible approach to change that you can apply to any area of your life (whether it is health, relationships, money, career, habits, new hobbies or general wellbeing). You can adapt it to suit working style, preferences and personality. Every persons experience of Kaizen will be different, which is what makes it such an effective tool for positive change.
2021 Р.
Платье макси LUNA By Your Side, цвет blue/purple flowers
Бренд: By Your SideЦвет: blue/purple flowers
22821 Р.
Bova T. Growth IQ
The Wall Street Journal Top Ten Bestseller Growth IQ shows you the 10 strategies to sustainable growth, based on a purpose-led culture for all businesses. A worthy successor to Michael Porter, Bovas book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small. - Seth Godin, author of Linchpin Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. Were witnessing an age of endless customization, and growth strategy is no exception. Theres no one size fits all strategy; a winning strategy for one business may spell doom for another. In Growth IQ, Bova determines that there are ten simple - but easily misunderstood - growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you how: * GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience. * Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books. * Gateways attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth. Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your companys future.
1092 Р.
Bova T. Growth IQ
The Wall Street Journal Top Ten Bestseller Growth IQ shows you the 10 strategies to sustainable growth, based on a purpose-led culture for all businesses. A worthy successor to Michael Porter, Bovas book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small. - Seth Godin, author of Linchpin Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. Were witnessing an age of endless customization, and growth strategy is no exception. Theres no one size fits all strategy; a winning strategy for one business may spell doom for another. In Growth IQ, Bova determines that there are ten simple - but easily misunderstood - growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you how: * GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience. * Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books. * Gateways attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth. Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your companys future.
1092 Р.
Natural Balance, Kava Kava White Root, 450 mg, 60 VegCaps
Дополнительные факты Размер порции: 2 вегетарианские капсулы Порций в упаковке: 30 Количество на порцию % Дневная стоимость* Всего углеводов <,1 г <,1% † Диетическое волокно <,1 г <,1% † Кава Кава (Piper methysticum) (корень) 900 мг * * Суточная доза не определена. † Процент дневной нормы основан на диете в 2000 калорий. Plant BasedHappy CamperPiper Methysticum70 Mg KavalactonesDietary SupplementWelcome to Paradise!Imagine the happy, peaceful feeling of being on a South Seas island vacation and you will understand the magical sensation of the herb kava kava. South Pacific islanders have used kava kava for more than 3,000 years for its remarkable calming effects. Kava kava may help provide nutritive support for soothing your nerves and relaxing your muscles without making you sleepy. Discover a renewed sense of well-being and put your worries behind you with Kava Kava.Discover Natural BalanceSince 1983, Natural Balance has energized people’s health and well being by offering specialty supplements.A Gift from the South PacificSouth Pacific islanders traditionally consume the herb kava kava as a beverage to support healthy relaxation and socialization. For more than 3,000 years the peoples of Tahiti, Fiji and Vanuatu have enjoyed this plant’s remarkable benefits. The drink is prepared by grinding or pounding kava roots and combining with cold water. In a ritual ceremony visitors are often served this kava drink in half a coconut shell, followed by relaxed storytelling and socializing.Consuming Kava Kava typically produces feelings of peace, contentment, relaxation and focus. It’s the ideal supplement to offset the tension of difficult stress-filled days.
1680 Р.