godin seth this is marketing you can t be seen until you learn to see
Godin Seth This is Marketing. You Can't be Seen Until You Learn to See
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
6161 Р.
Godin S. This is Marketing. You Cant Be Seen Until You Learn To See
A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work youre proud of, whether youre a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how its presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who its for, but who its not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. "This Is Marketing is a very accessible way into Godins thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times If you enjoyed reading this, check out Seth Godins Purple Cow, a true business classic.
1138 Р.
Godin S. This Is Marketing: You Cant Be Seen Until You Learn to See
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
1708 Р.
Godin S. This is Marketing. You Cant Be Seen Until You Learn To See
A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work youre proud of, whether youre a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how its presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who its for, but who its not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. "This Is Marketing is a very accessible way into Godins thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times If you enjoyed reading this, check out Seth Godins Purple Cow, a true business classic.
1138 Р.
Godin S. This Is Marketing: You Cant Be Seen Until You Learn to See
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
1708 Р.
Benson Buster Why Are We Yelling? The Art of Productive Disagreement
'This is a life-changing book. Read it three times and then give a copy to anyone you care about. It will make things better' - Seth Godin, author of This Is Marketing Why Are We Yelling? Is Buster Benson's essential guide to having more honest and constructive arguments. Have you ever walked away from an argument and suddenly thought of all the brilliant things you wish you'd said? Do you avoid certain family members and colleagues because of bitter, festering tension that you can't figure out how to address? Now, finally, there's a solution: a new framework that frees you from the trap of unproductive conflict and pointless arguing forever. If the threat of raised voices, emotional outbursts, and public discord makes you want to hide under the conference room table, you're not alone. Conflict, or the fear of it, can be exhausting. But as this powerful book argues, conflict doesn't have to be unpleasant. In fact, properly channeled, conflict can be the most valuable tool we have at our disposal for deepening relationships, solving problems, and coming up with new ideas. As the mastermind behind some of the highest-performing teams at Amazon, Twitter, and Slack, Buster Benson spent decades facilitating hard conversations in stressful environments. In this book, Buster reveals the psychological underpinnings of awkward, unproductive conflict and the critical habits anyone can learn to avoid it. Armed with a deeper understanding of how arguments, you'll be able to: * Remain confident when you're put on the spot * Diffuse tense moments with a few strategic questions * Facilitate creative solutions even when your team has radically different perspectives Why Are We Yelling? Will shatter your assumptions about what makes arguments productive. You'll find yourself having fewer repetitive, predictable fights once you're empowered to identify your biases, listen with an open mind, and communicate well. 'All you need is Buster Benson. His methods are instantly actionable, [and] his writing is funny and relatable' - Adam Grant, author of Originals
2482 Р.
Parks Adele The Image of You
When all you can see is what they want you to see... Can you ever trust someone you meet online? Anna and Zoe are twins. Identical in appearance, utterly different in personality, they share a bond so close that nothing - or no one - can rip them apart. Until Anna meets charismatic Nick. Anna is trusting, romantic and hopeful; she thinks Nick is perfect. Zoe is daring, dangerous and extreme; she thinks Nick is a liar. Zoe has seen Anna betrayed by men before. She'll stop at nothing to discover if Nick is as good as he seems. The problem is, lies may hurt. But honesty can kill.
2230 Р.
Pinnington Andrea Let's Look In Woods & Forests (+ 30 stickers)
Woods and forests are exciting and mysterious places and this book forms the perfect first introduction. Take it outside with you to see which of the woodland plants and animals you can find and identify, then tick off the things you see. Read about some fascinating forest dwellers and discover what is so amazing about them. Learn how to recognize different trees and discover what foods can be found in this habitat. Then have fun playing with the stickers on the fold-out woodland play scene at the back. Suitable for ages 4 to 8 years.
1089 Р.
Godin Seth Practice. Shipping creative work
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
5307 Р.
Godin S. The Dip A Little Book That Teaches You When to Quit (and When to Stick)
A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security. Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.
771 Р.
Godin S. The Dip A Little Book That Teaches You When to Quit (and When to Stick)
A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security. Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.
771 Р.
My Day at School. Activity and Sticker Book
What do you wear on your first day at school? Who will you meet? What will you do? What will your teacher be like? There are so many questions about this first experience. This wonderful activity and sticker book is a brilliant way to learn about what the day will be like - it makes the transition to school fun and exciting! You can colour in what you will wear, you can paint a picture of your teacher, you can sticker patterns on the windows as well as many other simple and fun activities.
1165 Р.
Krouse Rosenthal Amy Exclamation Mark!
A perfect gift for graduation! He stood out here. He stood out there. He tried everything to be more like them. It's not easy being seen. Especially when you're NOT like everyone else. Especially when what sets you apart is YOU. Sometimes we squish ourselves to fit in. We shrink. Twist. Bend. Until - ! - a friend shows the way to endless possibilities. In this bold and highly visual book, an emphatic but misplaced exclamation point learns that being different can be very exciting! Period.
1701 Р.
Bostik Blu Tack Regular, Grey
Stress relieving toys can indeed be effected. One of the many stress reliever toys, is slime. However, slime dries out easily and mould starts growing on the surface. The perfect alternative is the Bostik Blu Tack! This very stretchable and versatile material can be stretched for long as your heart desires. If you have been feeling extremely stressed, grab the Blu Tack, knead and stretch until your mind feels relaxed. It can also be used to temporarily fix holes and leakages. Fix holes easily with a few simple steps: Nail holes can be quite hard to fix. The only solution is filling it up with cement or any other material similar to cement. However, if you have a wall that is grey coloured, filling the hole with cement would require you to paint over it. The perfect alternative to cement is the Blu Tack. Tear a piece off the sheet of the grey Blu Tack, make sure it is of the appropriate size, roll it into the desired shape and fill it in the hole and press firmly until the hole is completely filled. And there you go! Your wall will look flawless again! And the best part is, unlike cement, this does not require you to paint over it. And more importantly, it is a lot more mess-free. Cement often gets on your hands and clothes and can be hard to get rid of. However, you do not have to worry about any of that with the Blu Tack. When you buy Blu Tack, you choose the easier way out. And this way is the most convenient way. Fix leakages: Got a leaking pipe? No worries! The Blu Tack can fix it all in a jiffy! Grab the Blu Tack, roll it into the desired size and paste it on the area of leakage until it can be permanently fixed. It is an extremely effective temporary fix to most leakages. It can also be used to clog drains for various purposes. Buy Blu Tack for simple solutions to complex problems! (1) Sticks to almost anything and everything. (2) Can be used to temporarily fix any leakages. (3) Does not damage the surface in any way. (4) Can be used as a stress reliever. (5) Unlike slime, does not dry out easily. (6) Can be used to hold the screw on the screwdriver.
0 Р.
Rashford Marcus, Anka Carl You Are a Champion. How to Be the Best You Can Be
I want to show you how you can be a champion in almost anything you put your mind to. Marcus Rashford MBE is famous worldwide for his skills both on and off the pitch - but before he was a Manchester United and England footballer, and long before he started his inspiring campaign to end child food poverty, he was just an ordinary kid from Wythenshawe, South Manchester. Now the nation's favourite footballer wants to show YOU how to achieve your dreams, in this positive and inspiring guide for life. Written with journalist Carl Anka, You Are a Champion is packed full of stories from Marcus's own life, brilliant advice and top-tips from performance psychologist Katie Warriner. It will show you how to be the very BEST that you can be. It shows kids how to: - Be comfortable with who you are - you can't be a champion until you're happy being you! - Dream big - Practise like a champion - Get out of your comfort zone and learn from your mistakes - Navigate adversity in a positive way - Find your team - Use your voice and stand up for others - Never stop learning
2195 Р.
Stackers Classic Necklace Drawer Pebble Oatmeal
The Stackers Classic Necklace Drawer Pebble Oatmeal is made from vegan leather or polyurethane that makes it an eco-friendly alternative to leather as it is sourced from sustainable material that is biodegradable. No animal is killed while manufacturing this product. So it is for the environmentally conscious. Also it comes with an opaque lid which blocks you from viewing its contents. So if you want to keep things away from being seen then this drawer is for you. It consumes less space for storage so it can be accommodated anywhere. It will prove to be an aesthetically appealing product. Its pebble oatmeal color makes it look unique and attractive. Your necklaces will look all the more alluring with the Stackers Classic Necklace Drawer. The drawer will not spill its contents easily as it has a lid. The product has a large base that keeps it from overturning. You cannot know the contents of the drawer until you have opened it. So it is a safe and secure place to hold your jewellery. This product will not break easily as it is made from vegan leather. It will last you for a lifetime. Since vegan leather is light this product also doesnt weigh much. It can easily be moved from one place to another. It can be used to store your bracelets, necklaces and chains. You can assign one necklace to each compartments as there are multiple compartments. You can now hold all your jewellery in this drawer as it is large enough to accommodate more. The color of this product is pebble oatmeal which is a gentle and attractive color. It makes your jewellery look more enticing when you store it in the Stackers Classic Necklace Drawer. This drawer is spacious enough to accommodate more while also being small enough to occupy less space. This product has an aesthetic appeal that makes it look visually appealing. It will look nice while sitting on your dressing table or in your cupboard or in your office. It is one of those rare pieces that combines aesthetics with ergonomics. This is one product which is useful as well as visually attractive at the same time. .(1)This product is attractive as well as very useful.(2)It can accommodate chains, bracelets and necklaces.(3)You cannot know its contents by simply looking at it.(4)It doesn't overturn as it has a large base.(5)You need not search around for your valuables. You can hold it all in the Stackers Classic Necklace Drawer..
0 Р.