godin s this is marketing you cant be seen until you learn to see
Godin S. This Is Marketing: You Cant Be Seen Until You Learn to See
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
1708 Р.
Godin S. This is Marketing. You Cant Be Seen Until You Learn To See
A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work youre proud of, whether youre a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how its presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who its for, but who its not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. "This Is Marketing is a very accessible way into Godins thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times If you enjoyed reading this, check out Seth Godins Purple Cow, a true business classic.
1138 Р.
Godin S. This is Marketing. You Cant Be Seen Until You Learn To See
A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work youre proud of, whether youre a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how its presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who its for, but who its not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. "This Is Marketing is a very accessible way into Godins thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times If you enjoyed reading this, check out Seth Godins Purple Cow, a true business classic.
1138 Р.
Godin S. This Is Marketing: You Cant Be Seen Until You Learn to See
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
1708 Р.
Godin Seth This is Marketing. You Can't be Seen Until You Learn to See
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
6161 Р.
Miller Donald Marketing Made Simple. A Step-by-Step StoryBrand Guide for Any Business
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You're not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
2920 Р.
Pinnington Andrea Let's Look In Woods & Forests (+ 30 stickers)
Woods and forests are exciting and mysterious places and this book forms the perfect first introduction. Take it outside with you to see which of the woodland plants and animals you can find and identify, then tick off the things you see. Read about some fascinating forest dwellers and discover what is so amazing about them. Learn how to recognize different trees and discover what foods can be found in this habitat. Then have fun playing with the stickers on the fold-out woodland play scene at the back. Suitable for ages 4 to 8 years.
1089 Р.
Krouse Rosenthal Amy Exclamation Mark!
A perfect gift for graduation! He stood out here. He stood out there. He tried everything to be more like them. It's not easy being seen. Especially when you're NOT like everyone else. Especially when what sets you apart is YOU. Sometimes we squish ourselves to fit in. We shrink. Twist. Bend. Until - ! - a friend shows the way to endless possibilities. In this bold and highly visual book, an emphatic but misplaced exclamation point learns that being different can be very exciting! Period.
1701 Р.
Godin Seth Practice. Shipping creative work
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
5307 Р.
Parks Adele The Image of You
When all you can see is what they want you to see... Can you ever trust someone you meet online? Anna and Zoe are twins. Identical in appearance, utterly different in personality, they share a bond so close that nothing - or no one - can rip them apart. Until Anna meets charismatic Nick. Anna is trusting, romantic and hopeful; she thinks Nick is perfect. Zoe is daring, dangerous and extreme; she thinks Nick is a liar. Zoe has seen Anna betrayed by men before. She'll stop at nothing to discover if Nick is as good as he seems. The problem is, lies may hurt. But honesty can kill.
2230 Р.
Benson Buster Why Are We Yelling? The Art of Productive Disagreement
'This is a life-changing book. Read it three times and then give a copy to anyone you care about. It will make things better' - Seth Godin, author of This Is Marketing Why Are We Yelling? Is Buster Benson's essential guide to having more honest and constructive arguments. Have you ever walked away from an argument and suddenly thought of all the brilliant things you wish you'd said? Do you avoid certain family members and colleagues because of bitter, festering tension that you can't figure out how to address? Now, finally, there's a solution: a new framework that frees you from the trap of unproductive conflict and pointless arguing forever. If the threat of raised voices, emotional outbursts, and public discord makes you want to hide under the conference room table, you're not alone. Conflict, or the fear of it, can be exhausting. But as this powerful book argues, conflict doesn't have to be unpleasant. In fact, properly channeled, conflict can be the most valuable tool we have at our disposal for deepening relationships, solving problems, and coming up with new ideas. As the mastermind behind some of the highest-performing teams at Amazon, Twitter, and Slack, Buster Benson spent decades facilitating hard conversations in stressful environments. In this book, Buster reveals the psychological underpinnings of awkward, unproductive conflict and the critical habits anyone can learn to avoid it. Armed with a deeper understanding of how arguments, you'll be able to: * Remain confident when you're put on the spot * Diffuse tense moments with a few strategic questions * Facilitate creative solutions even when your team has radically different perspectives Why Are We Yelling? Will shatter your assumptions about what makes arguments productive. You'll find yourself having fewer repetitive, predictable fights once you're empowered to identify your biases, listen with an open mind, and communicate well. 'All you need is Buster Benson. His methods are instantly actionable, [and] his writing is funny and relatable' - Adam Grant, author of Originals
2482 Р.
Optical Illusions. Incredible Pop-Up Visual Magic!
Learn how NOT to believe what you see with this book of eye-popping pop-up visual tricks. From the classic "which dot is bigger?" or "is this line straight?" illusions to the first-ever 3D trick to appear in a book, Optical Illusions is packed with picture puzzles. Every illusion is set up to challenge what you think you see. There are hints and tips of how to approach the illusion, and then an explanation of how it works and why you were fooled (and you will be!). There are also flaps, tabs, and a decoder to test the answers, so you can check whether different-looking colours are actually the same, or if those lines really are wonky. All kinds of visual tricks are featured, including distortion, motion, colour and brightness, ambiguous illusions, impossible objects, hidden images... but the stars of the show are two large interactive illusions - the "thaumatrope" spinner that puts a bird in a cage, and a 3D perspective sculpture. Even though you will build it yourself and know which bits pop out and which parts are flat, you can't help but see them the other way around. Optical Illusions will get you lifting flaps and turning tabs in your quest to see the truth behind the illusion - and the more you discover, the more impressive the illusion becomes.
3681 Р.
Mortimer Ian The Time Traveller's Guide to Medieval England
Discover an original, entertaining and illuminating guide to a completely different world: England in the Middle Ages. Imagine you could travel back to the fourteenth century. What would you see, and hear, and smell? Where would you stay? What are you going to eat? And how are you going to test to see if you are going down with the plague? In The Time Traveller's Guide Ian Mortimer's radical new approach turns our entire understanding of history upside down. History is not just something to be studied; it is also something to be lived, whether that's the life of a peasant or a lord. The result is perhaps the most astonishing history book you are ever likely to read; as revolutionary as it is informative, as entertaining as it is startling. 'Ian Mortimer is the most remarkable medieval historian of our time' The Times 'After The Canterbury Tales this has to be the most entertaining book ever written about the middle ages' Guardian
3486 Р.
Stuff to Know When You Start School
Learn all the super-important life skills you need to become a big boy or girl with this ultimate guide to being a toddler and starting school. No matter what grown-ups tell you, being little is hard work. There's so much to learn from tying your shoelaces, finding the right hole for each arm in a jumper, remembering to say "please" and "thank you" (every single time!), understanding what this new baby is doing in YOUR house, sharing your toys with children you barely know, and a whole bunch of other things too. And if your days aren't extremely busy enough with very important and serious playing, soon you'll be starting school! Don't panic, Stuff to Know When You Start School is here to help guide you along the way by teaching you the skills you need to look after yourself, get on with others, and be ready to go on your first day of school.
1119 Р.
Hilton H. Stuff to Know When You Start School
Learn all the super-important life skills you need to become a big boy or girl with this ultimate guide to being a toddler and starting school.No matter what grown-ups tell you, being little is hard work. There's so much to learn from tying your shoelaces, finding the right hole for each arm in a jumper, remembering to say "please" and "thank you" (every single time!), understanding what this new baby is doing in YOUR house, sharing your toys with children you barely know, and a whole bunch of other things too. And if your days aren't extremely busy enough with very important and serious playing, soon you'll be starting school!Don't panic, Stuff to Know When You Start School is here to help guide you along the way by teaching you the skills you need to look after yourself, get on with others, and be ready to go on your first day of school.
690 Р.
Hilton H. Stuff to Know When You Start School
Learn all the super-important life skills you need to become a big boy or girl with this ultimate guide to being a toddler and starting school.No matter what grown-ups tell you, being little is hard work. There's so much to learn from tying your shoelaces, finding the right hole for each arm in a jumper, remembering to say "please" and "thank you" (every single time!), understanding what this new baby is doing in YOUR house, sharing your toys with children you barely know, and a whole bunch of other things too. And if your days aren't extremely busy enough with very important and serious playing, soon you'll be starting school!Don't panic, Stuff to Know When You Start School is here to help guide you along the way by teaching you the skills you need to look after yourself, get on with others, and be ready to go on your first day of school.
690 Р.