The everything-you-need-to-know WIRED guide to the future of genomics Genome sequencing is one of the most exciting scientific breakthroughs of the past thirty years. But what precisely does it involve and how is it developing? In this brilliantly wide-ranging, one-stop guide WIRED journalist Rachael Pells explains the science behind genomics. She analyses its practical applications in medical diagnosis and the treatment of conditions that range from cancer to severe allergic reactions to cystic fibrosis. She considers its potential to help with advances in agriculture and environmental science. She explores the ethics of genetic modification and the dangers involved when humans 'play God'. And she addresses the fundamental question: to what extent will future advances transform human longevity and the quality of life.
2185 Р.
The most important investigation of genetic science since The Selfish Gene, from the author of the critically acclaimed and best-selling The Red Queen and The Origins of Virtue. The genome is our 100,000 or so genes. The genome is the collective recipe for the building and running of the human body. These 100,000 genes are sited across 23 pairs of chromosomes. Genome, a book of about 100,000 words, is divided into 23 chapters, a chapter for each chromosome. The first chromosome, for example, contains our oldest genes, genes which we have in common with plants. By looking at our genes we can see the story of our evolution, what makes us individual, how our sexuality is determined, how we acquire language, why we are vunerable to certain diseases, how mind has arisen. Genome also argues for the genetic foundations of free will. While many believe that genetics proves biological determinism, Ridley will show that in fact free will is itself in the genes. Everything that makes us human can be read in our genes. Early in the next century we will have determined the function of every one of these 100,000 genes.
3005 Р.
When the winds of change blow, some build a wall and others build a windmill The reality of business today is that change is a constant. Everything around us - people, politics, economics, technology - are perpetually changing. It has never been harder to see what's happening, interpret information efficiently or develop successful strategies. Powered by Change is the award winning book designed to help you rethink how you deal with change. Presenting the Windmill Theory, it offers a radical new way to use change to generate outstanding business success. It shows leaders and organisations how to think and act in a constantly changing environment. Clear steps will enable you to plan and respond more effectively in all areas of your business, from purpose and people to product and process. Filled with astonishing insights and stories from around the world. Powered by Change will help you turn the winds of change into your ultimate competitive advantage.
883 Р.
When the winds of change blow, some build a wall and others build a windmill The reality of business today is that change is a constant. Everything around us - people, politics, economics, technology - are perpetually changing. It has never been harder to see what's happening, interpret information efficiently or develop successful strategies. Powered by Change is the award winning book designed to help you rethink how you deal with change. Presenting the Windmill Theory, it offers a radical new way to use change to generate outstanding business success. It shows leaders and organisations how to think and act in a constantly changing environment. Clear steps will enable you to plan and respond more effectively in all areas of your business, from purpose and people to product and process. Filled with astonishing insights and stories from around the world. Powered by Change will help you turn the winds of change into your ultimate competitive advantage.
883 Р.
Written by a founder member of Extinction Rebellion Youth London, this is no greenwashing book - it's an important call to action. A manifesto for how young people can help to save the planet by questioning everything about modern life and acting upon their conclusions. Challenge Everything. Act Now. Change the World. This book will show you how. Blue Sandford was named by The Times as one of "Britain's Greta Thunbergs" (Dec 2019) The main concern of young people is climate change and how to combat it. This book, the only official handbook from Extinction Rebellion Youth, will help you to change your life and change the world for the better. Written by a founder member of Extinction Rebellion Youth London, this is no greenwashing book - it's an important call to action. A manifesto to show young people how to save the planet by questioning modern life. This book asks you to challenge everything - challenge government (protest and take peaceful action where necessary), challenge business (decide who you want to support, decide who you want to boycott), and above all to challenge yourself - how can you change your life to make a difference. Filled with stories, essays, slogans and inspiring illustrations, this book covers consuming, actioning, boycotting, campaigning, striking, questioning, rewilding and reconnecting with our planet.
1498 Р.
The Ministry for the Future is a masterpiece of the imagination, using fictional eyewitness accounts to tell the story of how climate change will affect us all. Its setting is not a desolate, postapocalyptic world, but a future that is almost upon us. Chosen by Barack Obama as one of his favorite books of the year, this extraordinary novel from visionary writer Kim Stanley Robinson will change the way you think about the climate crisis.
3026 Р.
Manifest showed you it's possible to change your life. Now Manifest: Dive Deeper will show you every step you need to take to get there. In this hotly-demanded follow-up, you will discover exactly how to unlock your limitless potential, create lasting, transformative change, and turn your dreams into a reality. Expanding your understanding of each of the unique seven steps to manifestation, Roxie Nafousi provides practical techniques to teach you how to harness your potential and confidently step into your power. Each chapter is filled with simple and inspiring exercises designed to cultivate self-awareness, reflection and growth, empowering your manifesting process even more.
4367 Р.
What will the world of tomorrow be like? How does progress happen? And why don't we have a lunar colony already? In this witty and entertaining book, Kelly and Zach Weinersmith give us a snapshot of the transformative technologies that are coming next - from robot swarms to nuclear fusion powered-toasters - and explain how they will change our world in astonishing ways. By weaving together their own research, interviews with pioneering scientists and Zach's trademark comics, the Weinersmiths investigate why these innovations are needed, how they would work, and what is standing in their way.
2877 Р.
Who is the dark stranger fane meets one winter's evening and how will he change her life? And who is the mysterious woman who threatens to destroy Jane's happiness just as her dreams are about to come true? ... .
337 Р.
Who is the dark stranger fane meets one winter's evening and how will he change her life? And who is the mysterious woman who threatens to destroy Jane's happiness just as her dreams are about to come true? . . .
463 Р.
Who is the dark stranger fane meets one winter's evening and how will he change her life? And who is the mysterious woman who threatens to destroy Jane's happiness just as her dreams are about to come true? . . .
463 Р.
Who is the dark stranger fane meets one winter's evening and how will he change her life? And who is the mysterious woman who threatens to destroy Jane's happiness just as her dreams are about to come true? ... .
337 Р.
Who is the dark stranger Jane meets one winter?s evening, and how will he change her life? And who is the mysterious woman who threatens to destroy Jane?s happiness just as her dreams are about to come true? . .
698 Р.
Who is the dark stranger Jane meets one winter?s evening, and how will he change her life? And who is the mysterious woman who threatens to destroy Jane?s happiness just as her dreams are about to come true? . .
698 Р.
How and why do languages change? Where does the evidence of language change come from? How do languages begin and end? This introduction to language change explores these and other questions, considering changes through time. The central theme of this book is whether language change is a symptom of progress or decay. This book will show you why it is neither, and that understanding the factors surrounding how language change occurs is essential to understanding why it happens. This updated edition remains non-technical and accessible to readers with no previous knowledge of linguistics. Improved learning features, including introductions outlining the topics to be covered and questions and essay suggestions for students to practise what they have learnt and test their understanding. Includes new sections on text messaging and netspeak, as well as extra information about the complaints tradition, polysemy (multiple meanings) and language death. Updated references for those who want to read more of the latest research. Fourth edition.
5758 Р.
She will change the way you see the world . . . Elizabeth Finch was a teacher, a thinker, an inspiration. Neil is just one of many who fell under her spell during his time in her class. Tasked with unpacking her notebooks after her death, Neil encounters once again Elizabeth's astonishing ideas on the past and on how to make sense of the present. But Elizabeth was much more than a scholar. Her secrets are waiting to be revealed . . . and will change Neil's view of the world forever.
2427 Р.
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